Event: Tomorrow Never Dies

The Black & White Semi-Formal is the highlight of the fall semester for seniors and as the Director of Marketing, I had to ensure that the marketing was up to par with the standards of the event planners. My team and I in conjunction with the event planners designed a 3-phased marketing strategy with two teaser advertisements (not shown) to pique interest in the event and a final ad that would be used as the main symbolic representation of the event.

Along with the main poster, I designed the tickets (click on the poster on the left) for the event in keeping with the event theme and helped garner interest in the event with flyers, magnets, and arranged to have a BMW parked on the campus quad for a day. It was expected that we would lose money on the event but attendance surpassed our expectations and the senior class ended up making money.